The attack on Kylie Jenner's account on social network X once again demonstrated how fragile security can be even for the largest public profiles. Attackers used her audience of 39.5 million followers to promote a memecoin called kylie, leading to a rapid surge in market capitalization to $1.19 million and a subsequent crash of nearly 68%.
The attack scheme was classic, but no less effective for it. First, a post about trading appeared on the account, then followers were redirected to a profile imitating the Pump.fun platform under the name cutekjenner. The second post contained the ticker and the token's contract address. Both publications managed to gather about 50,000 and 33,000 views respectively before being deleted.
The market reacted instantly
The kylie token on the Solana (SOL) blockchain demonstrated impressive but short-lived dynamics. On the decentralized exchange PumpSwap, market capitalization reached $1.19 million, but by the time of the analysis it had collapsed to $378,500. Daily trading volume amounted to $6.1 million, while liquidity held at $58,900. The token managed to distribute among approximately 3,700 holders.
Notably, the hackers did not limit themselves to a single asset. The wave of posts triggered the creation of several clones of the token with a Kylie Jenner theme. One of them, with a similar image on the profile, also grew to a $1.04 million market cap, while the rest ranged from a modest $29,800 to $370,300. None of these assets survived longer than a few hours.
A systemic problem, not a coincidence
This is not an isolated incident but part of a worrying trend. In July, attackers hacked the accounts of SpaceX and Starlink to promote the SCATMAN token, earning about $125,000. Later, the account of Robinhood CEO Vlad Tenev was attacked — the hacker gained approximately $1.2 million on the Vladhood token. Similar schemes were also applied to the account of Senator Cynthia Lummis and to a post by actor Dean Norris.
Each such case is a reminder that even the most seemingly protected profiles can become a tool for manipulation. For investors, this is a signal: any memecoin launched through a hacked celebrity account is almost a guaranteed trap. In the pursuit of quick profits, it is easy to lose everything, because such tokens are created solely for liquidity dumps. My advice is to always verify the authenticity of information and avoid assets promoted through such scandalous channels.