Jeff Bezos has set his sights on Liverpool: buying 30% of the club's shares for $6 billion
Amazon shares are trading near all-time highs, and its founder Jeff Bezos appears to be preparing for a landmark deal outside the tech sector. According to my data, the billionaire is close to acquiring a significant stake in the English football club Liverpool. The stake in question exceeds 30%, and the deal itself could be announced as early as this week.
A consortium with heavyweights
The deal structure looks extremely interesting. Bezos will join an investment consortium managed by Amit Bhatia, the son-in-law of steel magnate Lakshmi Mittal. Bhatia previously held a stake in Queens Park Rangers, so he has experience with football assets.
Alongside Bezos, the group will also include Eduardo Saverin, the 44-year-old co-founder of Facebook. Recall that Saverin had already tried to enter English football, participating in an unsuccessful bid to acquire London's Chelsea at an auction in 2022.
The club's valuation of $6 billion looks ambitious but justified. Fenway Sports Group (FSG), the current owner, acquired Liverpool in 2010 for just £300 million. Even accounting for the sale of a minority stake to Dynasty Equity in 2023, when the club was valued at $4.5 billion, the current increase in value is impressive.
Why this matters for the market
For Bezos, this is his first public step into football investments. The very fact that figures such as the founder of Amazon and the co-founder of Facebook are viewing sports clubs as a standalone investment asset says a lot. It is a signal that large capital is seeking new diversification opportunities beyond tech giants.
Liverpool itself is going through a transitional period: the club parted ways with coach Arne Slot and lost winger Mo Salah. After winning the championship in the 2024–2025 season, the team has dropped to fifth place, making the arrival of new investors especially timely.
Amazon shares at their peak
Against the backdrop of this news, Amazon shares continue to rally. On Friday, quotes closed at $274.48, gaining 0.82% for the day. Over the year, the stock has risen 24.2%, and since the start of January, 18.65%. The company's market capitalization exceeded $3 trillion for the first time on August 3, although that level has not yet been maintained—Amazon is now worth around $2.96 trillion. The growth driver is the AWS cloud service, and analysts are raising target prices up to $400.
Interestingly, Bezos this month completed a planned sale of Amazon shares worth $4 billion, having filed the request eight months earlier. This was a scheduled transaction, not a speculative reaction to the market.
My take: Buying a stake in Liverpool is not just a sports investment but a strategic move. For Bezos, it is an opportunity to diversify his wealth into an asset with growing media and commercial value. For the cryptocurrency market and traditional finance, it is further confirmation that major players are seeking alternative asset classes. In the coming days, it will become clear whether the new partners remain passive investors or begin a fight for full control of the club.