BingX summarizes the results of its large-scale campaign for the 2026 World Cup: how the crypto exchange united football communities
BingX, one of the leading cryptocurrency exchanges and companies in the Web3 and AI sectors, has successfully completed its global campaign timed to the 2026 FIFA World Cup. As part of this initiative, the platform united football fans from around the world, offering them a unique experience: from meetings with ambassadors and collaborations with content creators to offline events and interactive trading opportunities.
The campaign covered several regions throughout the tournament, seamlessly blending digital activities with local initiatives. This made it possible to create a truly global community where the boundaries between the virtual and real worlds blur.
EventX: Trading Based on Real-World Events
The key driver of user engagement was the EventX platform — BingX's tool for trading based on event outcomes. During the tournament, users participated in over 200 prediction markets dedicated to football: from match results and tournament progress to individual player achievements. The total trading volume on EventX exceeded 14 million USDT. This figure eloquently demonstrates the growing audience interest in interactive trading scenarios based on real-world events and confirms the correctness of the chosen strategy.
Content and Offline: Copathon and Fan Parties
To attract a younger audience, BingX launched the Copathon project — a series of live streams with Brazilian content creator Jon Vlogs, broadcast from a mobile RV throughout the tournament. This format, combining football content, educational materials about cryptocurrencies, prize giveaways, and live interaction, significantly expanded the campaign's reach.
In parallel, in an offline format, BingX organized eight fan viewing parties for World Cup matches in Latin American countries. Each goal scored by supported teams unlocked access to BingX vouchers for participants, turning key match moments into shared celebrations. This approach demonstrates how the crypto industry can integrate into traditional sports culture.
"The World Cup is one of the most significant global events, uniting millions of people regardless of geography and language," noted Pablo Monti, official representative of BingX. "Continuing to develop the company's leadership in sports partnerships, we also had the opportunity to show how digital technologies, local communities, and sports culture can come together, creating a truly meaningful user experience."
About BingX
Founded in 2018, BingX is a leading cryptocurrency exchange and company in the Web3 and AI sectors, serving over 40 million users worldwide. Ranked among the top five global crypto exchanges by derivatives trading volume and being one of the pioneers of copy trading, BingX meets the growing needs of users with any level of experience. Since 2024, the exchange has been the general partner of Chelsea FC, and in 2026, it became the first official cryptocurrency exchange partner of Scuderia Ferrari HP.
Analytical Commentary from Cryptalist: The BingX campaign is not just a marketing move, but a clear signal to the market. Crypto exchanges are increasingly stepping beyond purely financial services, striving to become part of global culture. The integration of event-based trading (EventX) with real sports events is one of the most promising trends for 2025-2026. The success of this campaign, measured not only by the volume of 14 million USDT but also by audience reach, shows that gamification and social interaction are key to retaining users in a highly competitive environment.