BingX has summarized the results of its large-scale campaign for the 2026 World Cup: a synthesis of sports, cryptocurrencies, and the global community.
Major cryptocurrency exchange and Web3 & AI company BingX has successfully completed a global campaign timed to the 2026 FIFA World Cup. As part of this initiative, the platform acted as a consolidator for football fans worldwide, offering a unique blend of ambassador stories, collaborations with content creators, offline community events, and interactive trading opportunities.
The campaign spanned multiple regions throughout the tournament, seamlessly connecting digital activity with local initiatives. This allowed BingX not just to attract brand attention, but to create a full-fledged ecosystem for engaging football communities around the world, breaking down geographical and language barriers.
EventX: Trading Based on Real-World Events
The key driver of user engagement was the EventX platform — BingX's proprietary solution for trading based on event outcomes. During the tournament, users participated in over 200 football-related prediction markets, including match results, tournament progress, and player achievements. The total trading volume on EventX exceeded 14 million USDT, a clear confirmation of the growing audience interest in interactive trading scenarios tied to real-world events. This demonstrates the maturity of the prediction market and its potential as a tool for user retention.
Content and Offline: From Live Streams to Fan Parties
Particularly noteworthy is BingX's collaboration with Brazilian content creator Jon Vlogs as part of the Copathon project. A series of live streams from a mobile RV, held throughout the tournament, combined football content, educational materials about cryptocurrencies, prize giveaways, and live interaction with the audience. This format allowed the campaign to significantly expand its reach among younger audiences, effectively integrating an educational component into entertainment content.
In the offline format, BingX organized eight fan parties for watching World Cup matches in Latin American countries. These events brought local football communities together around shared game viewing, offering participants exclusive branded merchandise and real-time rewards. Every goal scored by supported teams unlocked access to BingX vouchers for participants, turning key match moments into shared celebrations.
As noted by BingX official representative Pablo Monti, the World Cup is one of the most significant global events, uniting millions of people regardless of geography and language. Continuing to develop the company's leadership in sports partnerships, we also had the opportunity to show how digital technologies, local communities, and sports culture can come together, creating a truly meaningful user experience.
About BingX
Founded in 2018, BingX is a leading cryptocurrency exchange and Web3 & AI company, serving over 40 million users worldwide. Ranked among the top five global cryptocurrency exchanges by derivatives trading volume and being a pioneer in copy trading, BingX meets the growing needs of users of all experience levels. Through a comprehensive ecosystem of AI-powered products and services, including futures and spot trading, copy trading, and TradFi solutions, the exchange provides innovative tools to enhance trading efficiency and decision-making confidence. Since 2024, BingX has been the general partner of Chelsea FC, and in 2025, it became the first official cryptocurrency exchange partner of Scuderia Ferrari HP.
Cryptalist Analyst Comment: The BingX campaign is not just a marketing move, but a well-thought-out strategy for integrating cryptocurrencies into mainstream culture. The use of the EventX prediction platform and offline events demonstrates how exchanges can go beyond simple trading, creating a loyal community and attracting new audiences through emotional ties to sports. The trading volume of 14 million USDT is a serious indicator that gamification of finance works.