Basic Attention Token (BAT) is a cryptocurrency designed to improve the effectiveness of digital advertising. Created by Brave Software, BAT is used inside the Brave browser to reward users for viewing ads and support content creators. Users can earn BAT for viewing unobtrusive, private ads, while advertisers can target their audience more accurately and effectively. BAT's main goal is to create a fairer and more transparent digital advertising ecosystem where the interests of users, advertisers and content creators are balanced and protected.